Brand Gossip

A couple days ago, two women from the New York Times presented the brief for our final project in the Account Planning Bootcamp class. They made an interesting point. In regards to your brand, people are either talking with you, or behind your back.

They mentioned this website called Brand Tags where you can see a little bit of both. You can also voice your own opinions on various brands. The bigger the word, the more people believe that about that brand. I just wish it was a little more colorful, but it's cool nonetheless.

Here's what people are saying about Apple:




Some of my campaigns would have been much easier from concept to compeltion had I known about this website sooner!

New Year, New Logo

Here's the first commercial I saw in 2009 right after I watched the ball drop:

Great timing, considering everyone tries to 'start fresh' each new year, and this is the first I've seen of the new logo/packaging in advertising.
The website, refresheverything.com, just replays the commercial and wishes you a Happy New Year again. It's very bright and colorful, a big change from their standard shades of red and blue. They finally have the new designs showcased on pepsiusa.com as well.


And you can brush up on the history and design of the product/logo.

I still don't like the fact that the logo isn't completely consistent throughout the product line but the new packaging is pretty cool overall.

HAPPY NEW YEAR Y'ALL!