Brain Battle

Here's a neat little agency I discovered while working on the never-ending brief: Sommers Whole Brained Creative is a group of creatives that used to work for bigger design and ad agencies and decided to band together to 'bring back the magic' that they had as younger creatives. The copy on the website is really interesting.



They are based in Ohio and have done a lot of product and in-store design. My favorite is the stuff they've done for Timberland. I wish I was better at distressed design like this.






Since being middle brained is the whole basis of our campaign, I took a quiz courtesy of the Art Institute of Vancouver to see how much I rely on each side:



Well that seems about right. I can think left-brained, but I don't particularly enjoy it. Maybe that's why out of the 1200 points I got on the SAT, about 700 were in the verbal section. Numbers and I have never been very good friends.

make up your mind

i personally am having a bit of trouble deciding which candidate i want to vote for in the presidential election, which is less than a month away.
i was so excited when i stumbled upon this simple, interactive and non-partisan 'match-o-matic' quiz from abc news in cooperation with usa today.





it compares concise quotes from each candidate on all the important issues like immigration, health, the economy, iraq and more.



there is an odd number of questions so you will end up on one side or the other. i was about even with 6/7. i still don't know who to vote for, but i have a better idea of who i agree with on each issue.

carbon footprint

i found this quiz that measures your carbon footprint through an email i got from the earth day network today.

so all you do is create an avatar and answer some questions about your lifestyle. according to the website, this is how your 'carbon footprint' is calculated:
" Ecological Footprints can be calculated for individual people, groups of people (such as a nation), and activities (such as manufacturing a product).

The Ecological Footprint of a person is calculated by considering all of the biological materials consumed, and all of the biological wastes generated, by that person in a given year. These materials and wastes each demand ecologically productive areas, such as cropland to grow potatoes, or forest to sequester fossil carbon dioxide emissions."

because you can only choose the us or australia as your place of residence, i took the quiz based on my lifestyle in miami. i think my footprint is probably at one of the lowest points it will ever be since i lived in an apartment, used public transportation, didn't have a car, am vegetarian and i tried to eat organic/local foods. i only wish my stupid building had recycling.