The Wheel. Reinvented.

I saw this a couple weeks ago and I finally decided it was worth posting up here. I love how great this story is. Even down to the advertising in the background. So Apple.

Apple Introduces Revolutionary New Laptop With No Keyboard
My sister thought it was real the first time she watched it.

Apple Love

Usually I hate commercial mesages in my inbox, but this one was so pretty...

Yep, I am officially an Apple Whore. I have the whole collection now: Macbook, iPod and iPhone.
Steve Jobs, will you be my valentine?
LoL

Nuts for Change

Really? Ben and Jerry's came out with a new flavor called "Yes Pecan?"


It seems that B&J's is some sort of new advertising medium for charitable causes (I posted about their ONE Cheesecake Brownie flavor a few months back). I guess its a noble endeavor and Lord knows our education system can always use the help. Their main promotion channel is through Facebook.
Hmmm... I wonder who old Ben and Jerry voted for last November...

At least it supports my opinion that the pronunciation is "pee-can" rather than "peh-kahn."

Commercial Culture

Advertising often crosses cultural borders. I think if an idea is really good, it can be universal. Here's an example by Sprite:
The Chinese version:


And the US version, which I don't remember ever seeing here.


I'm not sure which one came first but I think the Chinese one is better. I like the song for it too.

I discovered these when I was looking for that classic Sprite Anti-Ad, where that NBA dude, Grant Hill I think, blatantly endorses the product and little dollar signs pop up everytime he mentions the brand... Which was inspired by the fact that Mountain Dew is our next client for my Account Planning Projects class.

Virgin/Sacrifice

You know a campaign is successful when SNL parodies it...

At the risk of sounding like a Crispin-worshiper, I just have to add a quick post about the Whopper Sacrifice Facebook Application.


I had no idea about this once again brilliant idea until I got this message from this jerk that went to my University (yet never graduated):
"Miranda is #2 on my way to a free Whopper. I'm glad I didn't de-friend you earlier for no reason. Expect a message from Burger King soon.
Not that I'm sad to see him go. The only good thing that came out of this was that I found out about the FApp. (Facebook + Application). The FApp must have been deactivated soon after because I was not actually de-friended, and was able to send this response:
"Wow. I'm surprised you have at least 10 friends to sacrifice in the first place!"
Yea.
Then, there's the Angry Gram, in which you can send a somewhat personalized hostile, animated whopper to your victim of choice.



There must be a lot of Harry Potter fans on this account b/c it reminds me exactly of the berating letter that Ron's mother sent him at Hogwarts after he stole and crashed the flying car during second year. Yes, I am a little bit of a HP fan.

I love the fact that the whole time I was there, they were like "No Facebook Apps, No microsites. They are so overdone. They all suck." I guess what's the use in having rules unless you can break them (if your idea is good enough). Not to mention I don't remember any other brands using animosity as an emotion to associate with, let alone promote, their brand.

Sugar and Spice

This first part of the post is pretty much for MM! I found this sweet site, for the love of sugar, when I was working on a recent project. I want ladybug cupcakes!


I also found a leaked picture of Johnny Depp as the Mad Hatter in Tim Burton's version of Alice in Wonderland, which is currently filming.


And this hilarious video of Natalie Portman on SNL. I have to write & perform a song and shoot a music video for my 'Brand Called You' class, and I was thinking of a slightly less intense but equally as entertaining rap video.

Brand Gossip

A couple days ago, two women from the New York Times presented the brief for our final project in the Account Planning Bootcamp class. They made an interesting point. In regards to your brand, people are either talking with you, or behind your back.

They mentioned this website called Brand Tags where you can see a little bit of both. You can also voice your own opinions on various brands. The bigger the word, the more people believe that about that brand. I just wish it was a little more colorful, but it's cool nonetheless.

Here's what people are saying about Apple:




Some of my campaigns would have been much easier from concept to compeltion had I known about this website sooner!