ok i had to blog about this because it's promoting my home state! apparently this is big tourism campaign (by the bounce agency) from this past february encouraging frozen 'chicagoans' to visit south carolina (more specifically the coast where all the beaches and golf courses are). my favorite is the parking garage ambient golf tees. i do wish the whole campaign was somehow more visually consistent. the website is ok: www.timetothaw.com. it would probably be more interesting to someone who didn't grow up there for 18 years.
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