Get Wet

I think Orbit has done a pretty decent job differentiating their product, if only for it's weirdness. Who can forget this classic copywriting masterpiece?



What the French, Toast?!

Anyways now they are claiming to be the wettest gum on the market. Ok. I wonder what kind of focus group that came out of. Introducing... Orbit Mist:





I grabbed a pack at Walgreens today, partially because the packaging is swirly and shiny and partially because I like watermelon-flavored confections (watermelon jollyranchers are the best - and if you say sour apple, I will stab you in the jaw!).



I'm actually chewing it right now. When you first pop it in your mouth, its really hard (Ha! That's what she said) and for like 6.5 seconds you can tell something is going on, but it's hardly much of a "hydrating sensation."

Still, some funny stuff from BBDO.

A Whole Lotta Bull

What do a break dancing b-boy, fearless surfer and world record-holding motocrosser have in common? Red Bull, of course.



Ronnie Abaldonado, 2007 Red Bull BC One Champion and America's Best Dance Crew 2008 (with Super Cr3w), Ian Walsh, a super cute surfer from Maui who recently conquered 70 foot monsters in Tahiti and aussie Robbie Maddison who set a Guinness World Record by jumping his motorcycle 100+ feet onto the Arc di Triomphe in Las Vegas this past New Year's Eve (as part of Red Bull's New Year, No Limits promotion) are the extreme rulers of the World of Red Bull.

Footage of their feats are the subject of the current red bull commercials on TV right now, which I highly recommend watching.

I figured I would dedicate a post to the energizing libation since it helped me survive the last week of school.

And we always hear about how certain soda brands are trying to compete with energy drinks so I find it a little strange that Red Bull seems to be digressing by introducing it's own brand of cola.



Even stranger that they're focusing on the fact that it's "all natural" since the ingredients in their staple product are far from it. Oh well. They seem to do a lot of things that don't make sense. Like having a bull for a mascot and a tagline that claims to give you wiiings. Bulls can't fly, silly.

modern art

here's a little treasure i found on the design blog. the virtuo, created by taktik studios is an interactive art tool lets you create the masterpiece without the mess! read more about it here.