converse centennial campaign

i saw this really cool ambient-type ad in a berlin train station this weekend. it's pretty cool. you are pretty much fully immersed in it. it matches the brand and the city very well. and from what i've seen, converse is really popular in europe anyways, especially with creatives.






the ad tells you to go to a website, www.converse.de, so that's what i did. it starts off with this little dude the welcomes you to the site.


converse launched this 'connectivity campaign' in july of this year to celebrate their 100th anniversary. it features lots of of all star-sporting pop icons including sid vicious, MIA, dwane wade and a posthumous james dean. it's a global campaign launching in over 75 countries. it was created by new york city-based agency anomaly, and it has some great, original art direction.



the best part of this campaign is this really cool song collaboration by santogold, julian casablancas and NERD (produced by pharrell) called 'my drive thru.' you really have to watch the music video for it; amazing:


almost makes me want to buy a pair of chuck taylor all stars...
WOW i JUST noticed that everyone is connected by their shoes. even cooler!