Just in time for March Madness! Kobe Bryant tells you how important it is to have Ankle Insurance.
It's true! Although I didn't technically break it, I tore all the ligaments in my ankle playing basketball when I was 16. Crutches at the beach is not fun.
I love the fact the Wieden + Kennedy has him sitting on a horse for no apparent reason. This campaign is kind of reminiscent of the Coke Zero Taste Infringement campaign by CP+B, but still funny. "If you or someone you love has ankles and plays basketball..."
Learn more at notmybrokenankles.com.
4 years ago
