Building A Better Bag

Sunchips is teaming up with National Geographic to promote the world's first 100% compostable chip bag.



They also launched a microsite called The Green Effect where you can submit your idea to make the world a greener place for which you may or may not win a $20,000 grant. And fly to Washington D.C. which has the opposite intended effect on the environment. But hey, no one's perfect.

Yay! Not only are their chips delish, but they're eco-socially responsible too! And it's only natural that Sunchips should be made using solar energy. If only they were organic...

The lucky agency that owns these Sunchips innovations is Juniper Park based in Toronto, Canada.

Taterworks

Just saw this commercial on the big screen at my teacher's agency, Alma DDB. Super cute/cool concept!

My only criticism is that the tag "Happiness is simple" is similar to Coke's "Open Happiness." I guess the alternative is some kind of fireworks pun like "Exploding with flavor."
Why am I not a copywriter?
LoL

Client: Frito Lay
Agency: Juniper Park, Toronto
Production Company: Suneeva
Director: Mike Long
DoP: Stephen Blackman
Creative Directors: Terry Drummond, Alan Madill, Barry Quinn
Art Director: Hylton Mann
Copywriter: Andy Linardatos
Editor: Griff Henderson
Agency Producer: Janice Bisson