Taterworks

Just saw this commercial on the big screen at my teacher's agency, Alma DDB. Super cute/cool concept!

My only criticism is that the tag "Happiness is simple" is similar to Coke's "Open Happiness." I guess the alternative is some kind of fireworks pun like "Exploding with flavor."
Why am I not a copywriter?
LoL

Client: Frito Lay
Agency: Juniper Park, Toronto
Production Company: Suneeva
Director: Mike Long
DoP: Stephen Blackman
Creative Directors: Terry Drummond, Alan Madill, Barry Quinn
Art Director: Hylton Mann
Copywriter: Andy Linardatos
Editor: Griff Henderson
Agency Producer: Janice Bisson