Let's Face It

I like the idea behind Dentyne's new Make Face Time campaign by McCann Erickson, even though the executions are a little too mushy for my personal taste. Who would have thought just a few years ago that we'd see a campaign that encourages people to interact in person again?








My favorite part of the campaign is the website - it kicks you off after 3 minutes, but of course they will give you extra time if you want to further promote the brand...