The writing is fantastic and the concept is hilarious. Very Crispin.
I remember seeing some supermodelquins comps when I was there last quarter. I thought they looked a bit creepy. I'm glad to finally see how this stuff is getting produced!
The supermodelquins are also starting to emerge on the Old Navy website:
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>>>UPDATED 03/01/09
Here's an article about the "kitschy" new campaign on Ad Age.
Don't forget to check out Old Navy Weekly, the gossip magazine spoof where you can find hidden coupons for ON stuff.
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Here's the denim derrieres commercial:
And they're also establishing a loyal following on facebook. Understandably a lot of people think the supermodelquins are creepy but that's also what they said about the king...
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