Schizonomics

This political campaign is for real, guys. Look out Chicago!



It definitely stands out from the typical, dismal political ads. I think it would actually be effective if the voting age was 10.




Glad to see he's trying to appeal to the much neglected Mermaid and Vampire minorities.

This campaign is pretty schizo. You have the Batastic philosophy video, ridiculously random commercials, and some kind of patriotic/energy efficient lightbulb competing with the cliche, clipart-esque symbol of financial success for an identity.

I commend the effort to be different and it definitely gets my attention. I just don't know if it would get my vote.

Five

I re-realized that Five gum is a pretty cool brand. I'm actually chewing a piece of Rain right now after Pam called me out on having falafel breath.



I think they did a great job of launching the brand a few years ago in a super-saturated & commoditized market. The packing alone stands out, very innovative and well-designed. Even down to the texture detail on the front.

Then the commercials are out of control! I want to be in all of them for real. Why is it called five? Well the brilliant tagline is "Stimulate Your Senses." Obviously the first is taste, and the flavor lasts suprisingly long. Sight is next because the packaging is so pretty. Touch, because of the texture and you interact with the packaging. Smell because it makes your breath smell better (thanks, Pam!) and whatever gum I have in it determines what my purse smells like. And sound? Umm, I guess I can hear myself chew and the wrapper makes a crinkly sound when you crunch it up?

I would bet the creatives on this account at AMV BBDO London/Energy BBDO Chicago are fans of The Matrix. (This agency was second on my Internship QA list after DDB, which pulled out. Now I wish even more that I put it as my first choice instead).

carolina on my mind

ok i had to blog about this because it's promoting my home state! apparently this is big tourism campaign (by the bounce agency) from this past february encouraging frozen 'chicagoans' to visit south carolina (more specifically the coast where all the beaches and golf courses are). my favorite is the parking garage ambient golf tees. i do wish the whole campaign was somehow more visually consistent. the website is ok: www.timetothaw.com. it would probably be more interesting to someone who didn't grow up there for 18 years.