At the risk of sounding like a Crispin-worshiper, I just have to add a quick post about the Whopper Sacrifice Facebook Application.
I had no idea about this once again brilliant idea until I got this message from this jerk that went to my University (yet never graduated):
"Miranda is #2 on my way to a free Whopper. I'm glad I didn't de-friend you earlier for no reason. Expect a message from Burger King soon.
Not that I'm sad to see him go. The only good thing that came out of this was that I found out about the FApp. (Facebook + Application). The FApp must have been deactivated soon after because I was not actually de-friended, and was able to send this response:
"Wow. I'm surprised you have at least 10 friends to sacrifice in the first place!"
Yea.
Then, there's the Angry Gram, in which you can send a somewhat personalized hostile, animated whopper to your victim of choice.
There must be a lot of Harry Potter fans on this account b/c it reminds me exactly of the berating letter that Ron's mother sent him at Hogwarts after he stole and crashed the flying car during second year. Yes, I am a little bit of a HP fan.
I love the fact that the whole time I was there, they were like "No Facebook Apps, No microsites. They are so overdone. They all suck." I guess what's the use in having rules unless you can break them (if your idea is good enough). Not to mention I don't remember any other brands using animosity as an emotion to associate with, let alone promote, their brand.
