Get Wet

I think Orbit has done a pretty decent job differentiating their product, if only for it's weirdness. Who can forget this classic copywriting masterpiece?



What the French, Toast?!

Anyways now they are claiming to be the wettest gum on the market. Ok. I wonder what kind of focus group that came out of. Introducing... Orbit Mist:





I grabbed a pack at Walgreens today, partially because the packaging is swirly and shiny and partially because I like watermelon-flavored confections (watermelon jollyranchers are the best - and if you say sour apple, I will stab you in the jaw!).



I'm actually chewing it right now. When you first pop it in your mouth, its really hard (Ha! That's what she said) and for like 6.5 seconds you can tell something is going on, but it's hardly much of a "hydrating sensation."

Still, some funny stuff from BBDO.