i investigated a little more and found that mcdonalds has a whole website, www.minisizefun.com, which is nothing more than a huge waste of time. you can throw parfait berries at a wall with your name on it and play a cheap rip-off of dance-dance revolution. maybe this is targeted at kids? it seems to me that mcdonalds is encouraging us to eat bad and waste our time.
there were also a bunch of random 10 second spots, like a mcyoutube, some of which didn't even work when i clicked on them. i don't quote understand what leo burnett chicago was trying to accomplish but whatever their goal was, i don't think they achieved it.
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