i found this on another advertising blog, but it is definitely worth re-posting. simple yet creative multi-media campaign by BBDO West in san fran to get people more interested in the san francisco zoo. step one: get your picture taken in front of the ad (in bus shelters and at the zoo). step 2: upload it to the oursfzoo.org. the best pics get uploaded to the gallery. i wonder why they chose to use a butterfly, giraffe, kudu and peacock. i think an octopus would have been sweet! or a lemur. or a lion with a huge mane! yea!
cool design - looks like the leopard os.
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