mp3's for mermaids

well, not exactly. speedo just came out with practical and decently priced waterproof mp3 player. it's called the aquabeat (kinda cheesy) and it retails for about 150 bucks. it floats, holds a whole gig and fits around your swimcap. design-wise, i love how the play button is the speedo logo. very innovative, even if it's for a pretty specific target. i wonder what the advertising for this would entail...