the [type]face of change

ok i couldn't resist this one last post... for one of my classes, i had to find a design piece that i liked and research what the font(s) is/are and who designed them and what they mean. well, i struck gold when i stumbled upon this article posted on the time magazine website on august 4. it's about what went into designing the obama brand, most specifically, the logo.

so, to fulfil my assignment the prominent typefaces are:
(1) gotham, which is a sans serif based on helvetica by american type designer tobias frere-jones in 2000 in new york city.
(2) perpetua, a serif designed by british sculptor, typeface designer, stonecutter and printmaker eric gill between 1925 and 1929.

i'm not pledging my vote or anything, but obama does have the best and most originally designed campaign. there's even a whole website where you can customize the obama logo for yourself and display it on your myspace, facebook, blog, etc.