Brand Gossip

A couple days ago, two women from the New York Times presented the brief for our final project in the Account Planning Bootcamp class. They made an interesting point. In regards to your brand, people are either talking with you, or behind your back.

They mentioned this website called Brand Tags where you can see a little bit of both. You can also voice your own opinions on various brands. The bigger the word, the more people believe that about that brand. I just wish it was a little more colorful, but it's cool nonetheless.

Here's what people are saying about Apple:




Some of my campaigns would have been much easier from concept to compeltion had I known about this website sooner!