2001 superbowl spot

for some reason when i watched the tea partay video on youtube, this one popped up on the side of recommended videos to watch. i remember this one debuting during the superbowl in 2001. yea, remember when britney spears pretty much ruled the world and was not insane/bald/commando/married/divorced/with two kids?
the commercial pretty much sums up the late 90's, early 00's i think. no real concept. just a huge production with whoever the most popular celebrity is at the time endorsing the product. i'm sure if bbdo new york didn't spend their entire budget on britney, they would have done sequels with nsync and christina aguilera. and, at 90 seconds during the superbowl i bet the airtime cost nearly as much as the production.