carfun footprint

and sooner or later, you'd expect some agency to get ahold of this carbon footprint idea and apply it to something they're advertising. well this is what bssp (butler, shine, stern and partners) in sausalito, california have done. read more about the up coming campaign. and don't forget to take the quiz to figure out your "carfun footprint," which measures how fun your car is to drive as well as how environmentally friendly it is. (again, i don't have a car, but i based it on silver bell, my trusty mustang, who i drove until i moved to miami).
i love the simple design and the classic announcer's voice!