last night was stay-in-to-watch-movies-and-eat-ice cream-night. at the movie rental place, i discovered this new flavor of ben & jerry's called 'one cheesecake brownie.' sounded/looked good so i decided to try it (and i am glad i did - sooooo good).
on the 30% recycled pint-size package, B & J themselves tell you that they've teamed up with google to "spread the word about ONE, the organization commited to making poverty history." the website is also all over the rim of the lid. so, i decided to check it out.
i added my name and email to the list. i don't really know what that accomplished. apparently i am supporting "a new effort for Americans to fight the emergency of global aids and extreme poverty."
one way you can do this is to buy white wristbands that say 'one' on them, but the minimum amount you can purchase is a pack of 10 for $10 (didn't i used to have one of these in yellow?). you can also buy all white tshirts that say 'one' on them. am i having deja vus, or wasn't this attempted a few years ago with another color (red)? i guess it counts as a new campaign if you simply change the color.
from what i can gather, their main goal is to spread awareness about global aids and poverty, and unless you are living under a rock in one of those poor, third world countries i am pretty you know these problems exist. a valiant attempt at a noble cause, but i feel like it's mostly talk and they haven't really accomplished anything yet.
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