i wanna get into these pants

i love this viral video! i always have dreams that i am floating like that (except my dreams don't include product placements). oh that's a great idea! we need to invent a device that places products in peoples' dreams...
ok anyways, it's a cool piece by Cutwater of San Francisco and Tate USA. it really works because there is no overt levi's endorsement (i.e. logo or something) because it would lose it's cool, homemade appeal. i wonder how many teenage guys are going to try to do this now.