score!

here's a nifty little website from allstate that my sister turned me onto. check out bergwood, a whole website built upon the joys of college football and tailgating.



you can register and earn points by playing games like kazoo hero, sending rivalry e-cards, and more. redeem these points for 'bergchandise.'
this whole campaign supports the allstate 'goodhands' net donations which benefit several colleges and universities across the country



looks like the tour came to colorado october 4, the day moved here.
this project was a collaboration between Allstate and the Van Wagner Sports Group/Dorna USA.

kicker in training...this one is hilarious:


some campaign-supporting commercials:




more bergwood videos