Sexitarians

The Lettuce Ladies website makes vegetarianism sexy using veggie bikins, tofu wrestling and public make-out sessions. It's interesting and gains publicity to say the least, but I don't know if it will actually convert anyone. And I'm pretty sure they're targeting guys who are generally harder to convert.



Using sex to sell something to guys. Novel concept. Still, I totally would have loved to design and wear my own lettuce bikini. ;)