Wow, a blatant attack by Jack in the Box on Burger King. According to my new favorite blog, Agency Spy, the ad was done by Secret Weapon Marketing. It's like all the fast food chains are disregarding the McBehemoth and are focusing on battling each other for runner up. (PS, is that a new logo at the end? According to Brand New, apparently so.)
Speaking of McDonald's, I think their ads, especially for the filet o fish, have been floundering lately (haha pun intended).
This one really, really gets on my nerves:
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