Monday, November 10, 2008

new pepsi packaging


check out the new pepsi bottle designs i found on brand new. the logo itself doesn't look that different. i wonder how much they spent on this redesign; at least six figures i bet. intentionally more minimalist. and [hopefully] unintentionally more phallic. i'm not sure if i like it but right now i'm leaning more towards 'no.' i hate that the logo is inconsistent and changes based on the product.


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