Where's My Package?

Last Tuesday my Young Guns creative brief entry was finally done, printed and mounted. The final step in the process was to mail it to Australia, in less than 4 days.

Good old FedEx came through. It's the first time I really used their online package tracker and it's pretty cool. According to it, my package got their on time, for the hefty price of $116.



It's another reminder that price and time and inversely related. You spend more time to save money or spend more money to save time.

(Sidenote: The YG shortlists are supposed to be up November 30, but honestly I'm not expecting much. I liked my core idea, but I don't think I had enough time to perfect it).

FedEx usually has pretty funny commercials:






Here's their 2008 superbowl commercial. It's funny but 'eh.' Superbowl commercial status just isn't what it used to be.


I assume these were all created by BBDO New York because according to this article, FedEx has been their client for almost 20 years.