cool agency in colorado

i saw some cool commercials tonight when i was watching family guy on adult swim. just from watching the commercial, i had no idea what 'own your c' was all about. i checked out the website, and it's pretty cool. summed up in a single sentance:

The Colorado State Tobacco Education & Prevention Partnership in the Colorado Department of the Public Health and Environment (the Department), in conjunction with its contractor, Cactus Communications Inc. (CCI), is promoting an interactive website-based program aimed at the prevention and cessation of tobacco use by youth, named Own Your C ("OYC").


it's hard to top the truth campaign, but this one comes creatively close. cactus is also behind the 'the cigarette is dead campaign.' i could totally work for this agency. there share my loathing of tobacco.

the commercials i loved aren't on youtube yet, but you can see them if you go to the website>>>menu>>>c-campaign>>>plugging in & refreshing.

here's a cute one i did find on youtube:


the cigarette is dead: